When Business Meets The Back Nine

Dubai entrepreneur James Hovey – founder of menswear label Belier co-runner of Full Circle Agencies and the man behind Hybrid Performance – has spent the last few years building an ecosystem of brands across fashion, fitness and creative direction....
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Crazy Golf: Ryan Fox would love to be a Foo Fighter!

In this edition of ‘Crazy Golf’ we ask New Zealand’s Ryan Fox some weird and wonderful questions that are Out of Bounds in an ordinary interview! Watch the video above to see his answers…

Lydia Ko – Fit and ready to fire

After getting back to winning ways last season, Lydia Ko is enjoying renewed confidence, and with the new PXG GEN2 driver in the bag she’s hoping it will catapult her to more success. Ko won the Mediheal Championship last...

Putting Pirate rules the Instagram Waves

As Tour players fight it out for popularity on social media, it’s hard to believe that a weekend warrior is putting them all to shame. Instagram is all the rage on Tour with Dustin Johnson amassing 800,000+ followers, though...

Henrik Stenson – Hardwired for the grind

Fresh from starring in the European Tour’s latest viral video, we sat down with Henrik Stenson at an exclusive Hugo Boss event in Dubai to discuss how he’s gearing up for the year ahead, his thoughts on the new...

Why golf is key for Saudi Arabia – Othman Almulla, Saudi’s shining golf star

IT was highly appropriate that Othman Almulla should be present at Emirates Golf Club last month on the 30th anniversary of the Omega Dubai Desert Classic. Becoming the first Saudi Arabian golfer to turn professional, shortly before the second...