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When Business Meets The Back Nine

Dubai entrepreneur James Hovey – founder of menswear label Belier co-runner of Full Circle Agencies and the man behind Hybrid Performance – has spent the last few years building an ecosystem of brands across fashion, fitness and creative direction....

Alayna Rafique: swinging for more

Luke Kidd: The Kiwi Grinding His Way to Somewhere Special

Adipower 26: Power From The Ground Up

adidas Ultimate365+ Short: Short story, Big upgrade

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Spiderman Back In Full Swing

Camilo Villegas carded a brilliant opening-round 66 to tie for the lead at The Players Championship, proving that resilience, belief, and sheer determination can carry you through even the darkest of times.   Spiderman It’s been a rollercoaster few...

DAZN and LIV Golf: The Paywall Era Begins

DAZN’s latest partnership with LIV Golf isn’t just about expanding access—it’s about locking premium golf behind a paywall. LIV Golf+, now available on DAZN in over 200 markets, offers free, ad-supported content, but the real action will soon be...

The Players Championship: 7 Bizarre Facts You Won’t Believe

The Players Championship is one of golf’s biggest events, but how well do you really know it? Sure, you’ve seen the drama unfold on the infamous 17th island green, and you know the winner takes home a serious payday....

The Clock is Ticking To Shame Slow Players

Slow play remains one of the biggest talking points in professional golf, and for many fans, it’s become the most frustrating aspect of watching the modern game. It’s no secret that rounds on the PGA Tour often stretch beyond...

Happy 37th Birthday Emirates Golf Club

March 8, 2025, marks the 37th anniversary of Emirates Golf Club, the pioneering venue that introduced the Middle East to championship golf. Opened in 1988, it became the region’s first all-grass course, forever altering the landscape of golf in...
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