How Golf Technology Made Hitting a Little White Ball So Complicated

How did hitting a little white ball become so complicated? Once, golfers worried about keeping their head down, buying a new driver and having enough balls to finish the round. Now, thanks to modern golf technology, we discuss spin...
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Rory McIlroy – Can he land the 2026 Grand Slam?

Perseverance and resilience. Two characteristics that most of the greats possess. Talent and skill usually grab all the headlines but that underlying grit, the refusal to give up, the never knowing when they’re beaten, the ability to ride the...

Adipower 26: Power From The Ground Up

If the Ultimate365+ Short is about what’s around your waist, the new Adipower 26 is about what’s beneath your feet – and adidas is betting big on both. Every ounce of clubhead speed, every extra yard off the tee,...

adidas Ultimate365+ Short: Short story, Big upgrade

Adidas has spent a decade defining what golfers wear from the waist down. Now, with the new Ultimate365+ Short, it’s raised the bar again. Ten years ago, adidas changed the way golfers thought about shorts. They made them a...

9 WAYS to Actually Lower Your Handicap

Lowering your handicap is the great obsession of every golfer who has ever walked past a mirror and thought, “there’s a player in there somewhere.” The good news? You don’t need a swing rebuild, a £600 driver or a...

More Access, More Value: Troon Executive Card Enhancements Elevate Golf Across the Middle East

As local golf continues to thrive across, Troon International is playing a central role in shaping the region’s landscape, expanding access, enhancing experiences, and encouraging greater participation at every level of the game. Working in partnership with some of...