When Business Meets The Back Nine

Dubai entrepreneur James Hovey – founder of menswear label Belier co-runner of Full Circle Agencies and the man behind Hybrid Performance – has spent the last few years building an ecosystem of brands across fashion, fitness and creative direction....
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adidas Ultimate365+ Short: Short story, Big upgrade

Adidas has spent a decade defining what golfers wear from the waist down. Now, with the new Ultimate365+ Short, it’s raised the bar again. Ten years ago, adidas changed the way golfers thought about shorts. They made them a...

9 WAYS to Actually Lower Your Handicap

Lowering your handicap is the great obsession of every golfer who has ever walked past a mirror and thought, “there’s a player in there somewhere.” The good news? You don’t need a swing rebuild, a £600 driver or a...

More Access, More Value: Troon Executive Card Enhancements Elevate Golf Across the Middle East

As local golf continues to thrive across, Troon International is playing a central role in shaping the region’s landscape, expanding access, enhancing experiences, and encouraging greater participation at every level of the game. Working in partnership with some of...

Nico Leonard: Time, Temperament and the Pursuit of Better

If you have spent any time on YouTube in the last few years, you will know Nico Leonard. Loud, honest and unapologetically direct, he has built a global following by dragging the luxury watch world out of its velvet...

Infinity Junior International Masters

Where the next generation gets a proper taste of the big time There is something about a proper tournament week that you can’t fake. You feel it straight away. A bit of buzz on the range, that quiet focus...