Earlier this month eGolf Megastore launched its new club ﬁtting system named AccuFit across all of its locations. We caught up with eGolf Megastore’s CEO Dean Cheesley to ﬁnd out more about their new club ﬁtting service.
Worldwide Golf: What is AccuFit all about?
Dean Cheesley: AccuFit is our new master club ﬁtting service we launched in stores this July, which places an emphasis on accuracy and performance in every custom ﬁt. In each AccuFit session, our club ﬁtters deploy a proprietary step-by-step ﬁtting process we have developed following years of experience and tens of thousands of individual custom ﬁts. Our customers can now schedule an AccuFit appointment by booking an available time slot on eGolfMegastore.ae or on a walk in basis, subject to availability.
WWG: Why did you establish AccuFit?
DC: We established AccuFit after we decided to unify the very best of our club ﬁtting processes into a single system. Our team includes professional ﬁtters with years of experience and their feedback from ﬁtting all ages and levels of ability helped us put AccuFit’s club ﬁtting system in place. We wanted to ensure a consistent ﬁtting experience for our customers whichever eGolf location they visit.
WWG: What typically happens during an AccuFit session?
DC: The ﬁtting takes place in 5 distinct stages. In the pre-ﬁtting stage, the customer is asked a series of questions to understand their golf background, establish objectives for their game and set a clear plan for the ﬁtting. Following that, our ﬁtters blueprint their current equipment to determine speciﬁcations which may be the cause of performance issues mentioned in the interview. We then set up the customer on the launch monitors to gather baseline data from their current clubs that we use throughout the ﬁtting to determine progress.
Fourth, we move on to the test phase where our ﬁtters utilise our universal shaft adaptor ﬁttings, allowing our customers to interchange multiple shafts with multiple different clubheads from a brand matrix of over 20,000 head and shaft combinations. Finally, based on detailed testing and the club comparison data, each session concludes with a recommendation of the clubs most accurately ﬁtted to their swing.
WWG: To what extent does technology play a role in the AccuFit process?
DC: Tech plays a very important role in the process. Our ﬁtters use Trackman 4, Foresight GC Quad and FlightScope X3 launch monitors in our stores which are trusted and owned by every member of the PGA Tour. We’ve made sure to make available all three technologies for the customer to choose from during their AccuFit session.
WWG: eGolf carries every hardware brand in its club ﬁtting matrix. How is AccuFit complimentary to this?
DC: All brands, TaylorMade, PXG, Callaway, Honma, Titleist, PING, XXIO, Srixon, Cobra, Cleveland and Mizuno have developed different clubs for all ages and abilities and the amount of choice can be confusing. During the AccuFit testing phase, our ﬁtters use their knowledge of the different technologies from each brand to recommend the right club for each swing.
WWG: Is there anything else our readers can look forward to?
DC: We further enhanced the ﬁtting experience by equipping all indoor ﬁtting studios with 5-piece urethane cover golf balls for us in every ﬁtting. This assists by providing more accurate and comparable numbers for our customers who play a tour quality ball on the course.
IF YOU WANT TO BOOK AN ACCUFIT SESSION, VISIT www.egolfmegastore.ae/accufit OR GIVE THEM A CALL ON + 971 (0) 4 338 5770.