Everyone in the golfing world knows what a massive success the Callaway Epic was, however, their latest innovation – the Callaway Epic Flash – is set to be an even bigger hit. A host of players put it straight into the bag for the recent Desert Swing in Abu Dhabi and Dubai and the excitement up and down the range was palpable.
The Epic Flash’s unique selling point is its groundbreaking Flash Face which has been designed by a supercomputer and has taken four years of Artificial Intelligence research to help golfers of every level and swing speed get more ball speed and distance. This is achieved by the computer testing over 15,000 virtual prototypes to see which face could generate the most ball speed, whereas most human-designed faces are typically only tested and updated five to seven times before being put into a club. This process would have taken Callaway 34 years to do on a normal computer which proves the epic breakthrough they have made in clubface optimisation.
NEW FLASH FACE TECHNOLOGY FOR FASTER BALL SPEED
Callaway engineers used Artificial Intelligence and Machine Learning to create a radically different face design to promote faster ball speed in the centre region of the face.
JAILBREAK TECHNOLOGY FOR FASTER BALL SPEED
Internal Jailbreak bars stiffen and stabilise the crown and sole, placing more impact load on the face to promote faster ball speed.
ADJUSTABLE PERIMETER WEIGHTING FOR BALL FLIGHT CONTROL
Sliding 16-gram weight gives golfers the power to easily promote draws, fades or a straighter flight.
NEW T2C TRIAXIAL CARBON CROWN MATERIAL FOR HIGHER MOI
A new lighter triaxial carbon fabric called T2C has a tighter weave; the weight it saves is redistributed within the head to raise MOI for exceptional forgiveness on off-centre hits.
THE EPIC WAY