Everyone in the golfing world knows what a massive success the Callaway Epic was, however, their latest innovation – the Callaway Epic Flash – is set to be an even bigger hit. A host of players put it straight into the bag for the recent Desert Swing in Abu Dhabi and Dubai and the excitement up and down the range was palpable.
The Epic Flash’s unique selling point is its groundbreaking Flash Face which has been designed by a supercomputer and has taken four years of Artificial Intelligence research to help golfers of every level and swing speed get more ball speed and distance. This is achieved by the computer testing over 15,000 virtual prototypes to see which face could generate the most ball speed, whereas most human-designed faces are typically only tested and updated five to seven times before being put into a club. This process would have taken Callaway 34 years to do on a normal computer which proves the epic breakthrough they have made in clubface optimisation.
Technologies
NEW FLASH FACE TECHNOLOGY FOR FASTER BALL SPEED
Callaway engineers used Artificial Intelligence and Machine Learning to create a radically different face design to promote faster ball speed in the centre region of the face.
JAILBREAK TECHNOLOGY FOR FASTER BALL SPEED
Internal Jailbreak bars stiffen and stabilise the crown and sole, placing more impact load on the face to promote faster ball speed.
ADJUSTABLE PERIMETER WEIGHTING FOR BALL FLIGHT CONTROL
Sliding 16-gram weight gives golfers the power to easily promote draws, fades or a straighter flight.
NEW T2C TRIAXIAL CARBON CROWN MATERIAL FOR HIGHER MOI
A new lighter triaxial carbon fabric called T2C has a tighter weave; the weight it saves is redistributed within the head to raise MOI for exceptional forgiveness on off-centre hits.
THE EPIC WAY
YouTube sensation, James Robinson, has nearly 30,000 subscribers to his entertaining and informative golf channel. The Yorkshireman was fitted out for the new Callaway Epic Flash whilst he was at the Abu Dhabi HSBC Championship and was astounded by the results and performance of the product.
“I’m fortunate enough to get to test a lot of drivers and the sound of this driver was absolutely phenomenal. Sound equates to feel so if someone is looking for a driver that feels great off the face, then they have got to try the Epic Flash. Distance wise, I was very impressed as I had a couple that went over 300 yards which is something that rarely happens for me. I was fitted with the ideal shaft and weighting in the head to suit my swing and that helped me with dispersion. It certainly makes a huge difference if you get fitted, so I’d recommend you doing that when you test out this unbelievable product.”
FREDDIE’S A FAN
England cricket legend Freddie Flintoff tested out the Epic Flash and struck it 321 yards to help him win the long drive competition. He returned the next day to try it out again because he was so impressed. There’s no doubt he will be adding it to the bag soon.
OFFICIAL DRIVER OF THE EUROPEAN TOUR
Test out the new Callaway Epic driver and experience the difference the Flash Face technology makes to your drives.
RRP: AED 2,695
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