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When Business Meets The Back Nine

Dubai entrepreneur James Hovey – founder of menswear label Belier co-runner of Full Circle Agencies and the man behind Hybrid Performance – has spent the last few years building an ecosystem of brands across fashion, fitness and creative direction....

Alayna Rafique: swinging for more

Luke Kidd: The Kiwi Grinding His Way to Somewhere Special

Adipower 26: Power From The Ground Up

adidas Ultimate365+ Short: Short story, Big upgrade

The Latest

The Making of Oscar Craig

After winning the Al Ain Open, the 18-year-old opens up about life in golf’s spotlight, learning from elite mentors, and why the hardest lessons can’t be learned on the range. There’s a moment Oscar Craig keeps coming back to,...

Seven Reasons Why You’re Still Playing Off The Same Handicap

Let’s be brutally honest here. You’ve bought the latest driver, you’ve watched countless YouTube swing tips, and you’ve promised yourself this is the year you’ll finally get down to single figures. Yet somehow, you’re still hacking it round in...

Liv Cooke – Beyond the Fairway

  The PGA professional turned content creator is redefining what it means to work in golf—one post, one broadcast, and one inspired follower at a time The PGA professional is carving out a unique path in the MENA region—one...

Ahmad Skaik From Amateur to Pro

The UAE’s rising golf star opens up about turning professional, the weight of expectation, and preparing to compete at the Hero Dubai Desert Classic on his home course—where familiarity meets a whole new level of challenge Ahmad Skaik looks...

Built for Speed, Destined for Records

Seb Twaddell went from +4 amateur to world-class speed demon. Now based in the UAE, the 6’7” Australian is chasing numbers that sound more like highway speeds than golf stats At 6’7”, Seb Twaddell looks like he was engineered...
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Home on the range with Pete Cowen

Spin back: Top 5 Open Championship collapses

Lydia Ko explains her return to form

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