13 Jan 2024

Nike switches Tiger for LIV Golf’s Koepka

Tiger’s shift away from Nike has been on the cards ever since he decided to wear Footjoy shoes. At the end of the day the global brand is renowned for their footwear and this just highlighted the partnership was fading. Though what no one expected was just how fast Nike were to move on from Tiger and how their alliance would shift away from the PGA TOUR.

Just days after parting ways with one of their most recognisable athletes of all time Nike has paired up with Brooks Koepka and his LIB Golf team, Smash Golf.

Nike’s move was surprisingly fast, considering their 27 years and one of the most iconic sporting partnership with Woods only came to an end on Monday.

Tiger released a statement that read:  “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world.

“The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.

“People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA! Tiger.” Just days after the loss of Woods though, the sports brand are already back in business having made the switch to LIV Golf to team up with Koepka.


On Thursday, a pair of custom made Nike golf shoes with the Smash GC logo were posted by LIV’s official social media platform, raising eyebrows across the world of golf. Koepka has been a long-time Nike Golf ambassador, having continued to don the brand since joining the breakaway league in 2022.

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