Adidas has spent a decade defining what golfers wear from the waist down. Now, with the new Ultimate365+ Short, it’s raised the bar again.
Ten years ago, adidas changed the way golfers thought about shorts. They made them a staple. They made them cool. They made them something you actually wanted to wear, not something you settled for when the temperature climbed.
Now they’ve done it again.
Enter the Ultimate365+ Short – arguably the brand’s most technical bottom to date, and the product of more than 50 iterations, countless hours of testing and a refusal to rest on a decade’s worth of laurels. Three headline upgrades sit at the heart of it: a new 360GRIP waistband powered by the world’s first ultra-fine polyester nanofiber, a lightweight TWISTWEAVE fabric that moves with every swing, and an updated regular relaxed fit built for distraction-free golf from tee to green.
Put simply – the industry caught up, and adidas hit the accelerator.
“10 years ago we introduced the Ultimate Short and it completely changed the mindset of what golfers thought was possible to wear on the course,” said Shaun Madigan, Global Apparel Director at adidas Golf. “Now that the industry has caught up to us, we felt it was time to put our foot down on the pedal.”
Available now in men’s and women’s ranges – including a new pull-on version – at adidas.com, on the adidas app and at select retailers worldwide.
