Host venue of the Fatima Bint Mubarak Ladies Open, Saadiyat Beach Golf Club, inspires a generation with a unique interactive campaign to uncover what makes women great.

As 126 of the world’s best female golf professionals prepare to compete in the inaugural Fatima Bint Mubarak Ladies Open (FBMLO), 2-5 November, the host venue, Gary Player’s Saadiyat Beach Golf Club, is inspiring a generation in Abu Dhabi by showcasing the many diverse roles women play across all walks of life with an interactive #WomenOnCourse campaign.

The tournament is being organised by Fatima Bint Mubarak Ladies Sports Academy (FBMA), in cooperation with Abu Dhabi Sports Council (ADSC) as part of the FBMA’s commitment to encouraging Emirati Women to participate in all aspects of sports through sport education, training and competition.

Saadiyat Beach Golf Club has recognised the opportunity presented by the FBMLO to inspire and support women, both on the golf course and off. The #WomenOnCourse initiative launched yesterday and will continue throughout the tournament week, asking players, spectators and the Saadiyat Beach Golf Club family to get involved and show their support.

Clinton Norris, Sales Manager, Saadiyat Beach Golf Club says, “It is important we use this fantastic event to celebrate the major roles women play in our community and society at large. Our campaign is designed to support the Ladies European Tour and get people thinking and sharing their thoughts, whatever gender, age, ethnicity, so we can all appreciate and openly share how we are inspired by those we know and admire.”


The inspirational female professionals of the Ladies European Tour are backing the campaign that asks ‘what makes women great?’, with Sweden’s Camilla Lennarth saying, “Whether it’s to win a tournament this season or achieve a well-balanced, healthy lifestyle, setting goals and check-points is integral to staying ‘on course’ in life. What makes women great, especially those on the LET is their ability to empower one another and support their peers throughout these journeys.”

Over on social media, the #WomenOnCourse campaign continues. The club is asking the Saadiyat Beach Golf Club family, the players, tournament spectators and general golf fans to get involved and share, in one word, ‘what makes women great?’. To get involved on social media and see what the stars of the LET have to say, visit @SaadiyatBeachGC on Twitter and @SaadiyatBeachGolfClub on Facebook.

There’s also an unbelievable prize to be won with the #WomenOnCourse campaign. Visit Worldwide Golf’s Facebook and Twitter pages to win an all-expenses paid Abu Dhabi Golf Trip. Just follow @ADGolfClub & @SaadiyatBeachGC on Twitter and tell Worldwide Golf why you’d love to experience the Island Life!

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