Keith Pelley features in DP World’s Enabling Smarter Conversations Series

Cyril Abiteboul, Managing Director of the Renault DP World F1 team and Keith Pelley, CEO of the European Tour, open up over the challenges they have faced and the important decisions they have had to make in the wake of the COVID-19 pandemic, as part of a three episode mini-series produced by their partner in common, DP World.

The conversation highlights the contrasting personalities of each CEO, but also shines a light on their shared approach to progressive leadership and their determination to ensure sport continues to deliver for fans safely despite coronavirus.

They explore the challenges of working with hundreds of people, across multiple geographies and discuss the huge logistical complexities of their organisations in the wake of the current pandemic.

Both are responsible for not only maintaining profitable businesses, but also bringing their respective sports back to the fans. They speak with incredible openness about the inner workings of their organisations, how they reacted when global sport was put on hold and how they have adapted over time.

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