The 36th edition of the Hero Dubai Desert Classic is set to spotlight the growing influence of golf content creators by hosting the inaugural Creators Dubai Desert Classic (CDDC) on Sunday, January 12, 2025. This first-of-its-kind event in the Middle East celebrates the transformative role of content creators in shaping modern golf culture while introducing a fresh audience to the DP World Tour’s oldest event outside of Europe.
A Game-Changing Initiative
The CDDC aims to honor golf content creators’ contributions to reimagining the sport for a younger, digitally savvy audience. By showcasing the sport through creative and engaging content, these influencers have expanded golf’s appeal and accessibility.
Star-Studded Lineup
The event will feature 16 renowned golf content creators with a collective reach of over 20 million followers. The participants include:
- Ronan Moloney, Declan Moloney, and Patrick Moloney (F0ur Br0thers)
- Troy Osterberg
- Miles Nazaire
- Hailey Ostrom
- Georgia Golf Coach
- Ben Kruper
- Logan Deyong
- Sara Winter
- Mac Boucher
- Ellie Skoog
- Inci Mehmet
- David Templer (Temps)
- Max Payne and Harrison Woan (Max and Harry)
These creators will bring their unique styles and perspectives to the iconic Majlis Course at Emirates Golf Club for an 18-hole stroke play contest.
Voices from the Creators
Mac Boucher
With over 500,000 followers across Instagram and YouTube, Mac expressed his excitement:
“As creators, we’re always looking for new ways to showcase the beauty and excitement of golf. Being part of the Creators Dubai Desert Classic is an incredible opportunity to bring our passion to one of the most iconic courses in the world. It’s amazing to see the game we love being celebrated in such a fresh and modern way.”
Sara Winter
A leading female golf content creator with more than 500,000 Instagram followers, Sara said:
“This event is a perfect example of how golf is evolving to connect with younger audiences. The Hero Dubai Desert Classic has always been a prestigious event, and now, with the Creators Dubai Desert Classic, we have the chance to show that golf can be fun, engaging, and accessible to everyone.”
Bridging Tradition and Innovation
Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic, emphasized the event’s significance:
“The Creators Dubai Desert Classic is a testament to the evolving landscape of golf. By collaborating with some of the most engaging content creators in the golf community, we’re building a bridge between the traditional and modern worlds of the sport. This event is not just about showcasing golf but about expanding its reach, connecting with younger fans, and creating unforgettable experiences for everyone involved.”
Follow the Action
Fans can stay connected with the Creators Dubai Desert Classic on the Hero Dubai Desert Classic Instagram page (@dubaidcgolf) for real-time updates and behind-the-scenes content. A highlight video featuring all the best moments will be released on Wednesday, January 15, 2025.
