The golfing word just received a dash of hope with the announcement of the revised Masters Tournament date – coupled with the fact that The Ryder Cup, provisionally, remains a green light. That’s all well and good for the multi- millionaire golf pros who are fortunate enough to be able to stroll down Magnolia Drive in November – but what about the thousands of teaching pros around the world and the facilities where they are based?
Vital Months
These are the months in which golf memberships and tuition packages are sold. Instead, many courses are struggling to stay alive and teaching pros are doing all they can to keep their heads above water. The corona-virus will run its course and life will eventually go on but it might be too late for clubs and pros struggling for cashflow.
Actlocal provides light at the end of a dark tunnel
Thankfully, it’s not all doom and gloom. A new website has been launched by Danish business entrepreneur Lars Kroijer called ‘Actlocal’. It has been designed to enable golf pros, golf courses and any other small business to ease their cashflow with a self-managed voucher system.
Lars has supported a number of charities previously, using technology, as he explains: “Actlocal was an evolution of existing systems we had at our disposal. It’s very hard for people right now. I know a few small businesses including my local pub and golf course that are in desperate need to boost their cash flow. Actlocal enables the user to register an account in which they can control the number of offers and relevant discounts to people in their local area. For example, a course could offer a limited number of memberships at 70% of the normal rate to bring needed funds into the club. If the offers need to be adjusted they can do it straight away on the site.”
No need to sell the car just yet!
One of the first professional golf instructors to register was Nick Huby from the Pete Cowen Academy in Rotherham, Yorkshire. “We are all finding it hard going right now,” he added. “With the range shut due to the virus we simply have no income. I wouldn’t normally discount my rates but prior to using Actlocal I was contemplating selling my car to put some cash in the bank, although I wouldn’t have got a fair price for the car and in a few months’ time I would have needed to buy it back. Actlocal has enabled me to offer a limited number of teaching packages at a reduced rate that keeps me afloat. Lars’ idea is a life-line not just myself but for other pros and small businesses all over the world.”
How Actlocal it works
- Register you business at Actlocal.co
- Provide essential images and business details so Actlocal can verify your account.
- You will be provided with an Actlocal domain address in which you can control and manage your offers.
- Finally, you can circulate the domain, for example: www.actlocal.co/CompanyName to your database and social media channels
- Once someone makes a purchase, 100% of the funds less credit card fees, go into your designated account within 48 hours.
To register go to: actlocal.co
