59club Middle East and Africa announces nominees ahead of its third Annual Service ‘Excellence’ Awards Ceremony

59club Middle East and Africa has announced the nominees ahead of its third Annual Service ‘Excellence’ Awards Ceremony, as the market-leading performance management specialist continues to honour those responsible for delivering the best customer experiences across golf, retail & hospitality. 

This year’s awards ceremony will take place on Wednesday, March 23, 2022 at the Els Club, Dubai.  A 9-hole Texas Scramble competition will proceed the evening’s Gala dinner and Awards presentation.

The nominees for the Service ‘Excellence’ titles are determined by scores collected from an independent panel of mystery shoppers, utilising 59club’s unique, non-subjective benchmarking criteria.  Measurements to qualify for these highly recognised industry accolades includes a series of year long audits that focus on the property’s service levels, sales performance, staff attitude, internal processes and facility standards.

Leading the way with nominations this year is Saadiyat Beach Golf Club in Abu Dhabi, with a total of four nominations across the seven categories.  There are also nominations for a number of clubs in their first full year of working with 59club, including Al Zorah Golf Club, Dubai Hills Golf Club & Montgomerie Golf Club, Dubai.

Saadiyat Beach Golf Club leads the way with four nominations in the seven categories

The night’s proceedings will also see venues honoured for their commitment to engage, analyse and enrich their member and guest experience, utilising a collateral of survey tools across the my59 software platform.

59club’s coveted industry benchmark of excellence – its gold, silver and bronze flag designations will also be awarded on the night to those venues that have delivered the most consistent golf experiences, as 59club MEA continues to recognise properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of service throughout 2021.

Mark Bull, Director of 59club Middle East and Africa commented: “At a time when the golf industry is experiencing continued growth, the 59club MEA Service Excellence Awards, recognises the industry’s most successful venues for delivering the highest levels of customer service and facility standards across the region in 2021.

 “The year long 59club audits continue to provide essential and invaluable data for our clients to develop and evolve their customer service standards and anticapte the needs of their guests.”

 Full Categories and Nominees

 Golf Membership Sales Team of the Year: Abu Dhabi Golf Club, Dubai Creek Golf & Yacht Club and Els Club, Dubai, Saadiyat Beach Golf Club

 Golf Retail Team of the Year: Al Zorah Golf Club, Dubai Hills Golf Club, Saadiyat Beach Golf Club and Trump International Golf Club, Dubai

My59 Service Excellence: Dubai Creek Golf & Yacht Club, Emirates Golf Club, Jumeirah Golf Estates, Trump International Golf Club, Dubai

Food and Beverage Team of the Year: Els Club, Dubai, Montgomerie Golf Club, Saadiyat Beach Golf Club and Trump International Golf Club, Dubai

Golf Agronomy Team of the Year: Abu Dhabi Golf ClubEls Club, Dubai, Emirates Golf Club and Yas Links, Abu Dhabi

Golf Operations Team of the Year: Dubai Creek Golf & Yacht Club, Royal Golf Club, Bahrain, Saadiyat Beach Golf Club and Yas Links, Abu Dhabi

Ultimate Service Excellence Award 2022: Nominees and winner to be announced on the night

59club MEA’s 3rd Annual Service Excellence event takes place on Wednesday, March 23, 2022 at the Els Club, Dubai. Tickets are on sale now, to secure your place at the Awards Ceremony & Golf Day, please contact Neal Graham for further details at [email protected].

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