With six years at the helm, Tournament Director Simon Corkill has overseen the rise of the Hero Dubai Desert Classic into a genuine global draw—on and off the course. He talks Rory’s pull, sustainability, fan experience, and why the job is never done.
Building momentum
Since stepping up to Rolex Series status, the Desert Classic has gone from strength to strength. “The feedback last year was excellent,” says Corkill, “but you can’t just roll out the same show. Every detail—fan, player, media, sponsors—gets reviewed. Live events still offer something you can’t replicate.”
The Rory effect—and beyond
Rory McIlroy remains “box office,” says Corkill. “He’s the generational draw—like watching Seve. Coming in as a career Grand Slam champion adds even more. Five majors and five Classic titles would sound nice.”
But it’s not just about Rory. “Fleetwood, Åberg, Hovland, Rose, Hatton, MacIntyre—European golf is strong, and the Majlis rewards the best. We always aim for depth.”
Legacy and growth
Since 1989, the Desert Classic has helped shape golf in the Middle East, sparking a calendar that now includes Abu Dhabi, the DP World Tour Championship, and beyond. “Dubai powered much of the Tour’s growth in the region,” says Corkill.
Sustainability with substance
The event is GEO Certified® and continues to push forward. This year sees more biofuels, solar energy, and the new Green Incubator Challenge with Deloitte, inviting ideas for sustainable events worldwide. Transport is also a focus, with metro access and journey-planner partnerships to reduce emissions.
Fans first
From doubling the kids’ zone to expanding F&B, Tournament Town keeps evolving. “Emirates Golf Club in January is a brilliant day out—even if you’re new to golf,” says Corkill. Social on 16, a hit in 2024, will be doubled in size, while hospitality in the Dallah Lounge continues to set standards.
Inclusion and pathways
Community work with Heroes of Hope, accessibility upgrades, and clinics remain central. Meanwhile, the Junior Desert Classic and Creators Classic expand pathways for the next generation. “Young talent now wants Dubai on their schedule,” says Corkill.
Looking ahead
With golf’s global picture in flux, Corkill is clear: “We want to be part of the conversation—an event players love to win and fans aspire to attend. The Desert Classic was the spark in 1989. Our job now is to honour that legacy and keep raising the bar. We won’t sit still.”
