When the world’s best golfers arrive at a tournament, everything is in place. The grandstands, media towers, hospitality suites, and infrastructure that bring an event to life are already built, tested, and ready to go. But making that happen doesn’t just take weeks of planning—it takes a team that knows how to deliver, no matter the challenge.
For nearly 30 years, Al Laith has been the driving force behind the infrastructure for some of the biggest golf tournaments in the Middle East. From the DP World Tour and Asian Tour to LIV Golf and the Ladies European Tour (LET), they’ve worked across the region to create the foundations for world-class events.
As CEO Jason English explains, their approach is what sets them apart.
“We bring multiple event services under one roof,” says the South African. “In Europe, many tournaments rely on five or more suppliers to do what we deliver as one team. That efficiency is a game-changer for major events.”
In the last year alone, Al Laith was involved in over 15 tournaments across the UAE, Saudi Arabia, Qatar, Oman, and Bahrain, providing everything from staging and branding to entire event villages. Their ability to adapt to different venues, terrains, and logistical challenges has made them the go-to choice for tournament organisers looking for reliability and innovation.
And while they’re helping shape golf at the highest level, their work is also playing a key role in developing the next generation of UAE golfers.
HotelPlanner Tour
While Al Laith is best known for its work on the biggest professional tours, its infrastructure is also helping support the UAE’s rising golf stars. The company has been a key partner in the Emirates Golf Federation’s (EGF) collaboration with the HotelPlanner Tour, ensuring that more local players get opportunities to compete on an international stage.
The upcoming UAE Challenge (April 10-13 at Al Zorah Golf & Yacht Club) and Abu Dhabi Challenge (April 17-20 at Al Ain Equestrian, Shooting & Golf Club) will feature 60 EGF-allocated spots, allowing UAE-based amateurs to test themselves against international professionals.
Among those teeing it up is Ahmad Skaik, the UAE’s top-ranked player, who recently led the national team to a dominant gold medal win at the 2025 GCC Golf Championship. Skaik also claimed the individual gold with a stunning -18 under par total, proving why he’s the standard-bearer for Emirati golf.
“Being able to compete against international professionals right here in the UAE is massive,” says Skaik. “It gives us the experience we need to keep improving and pushing toward our goal of competing at the highest level.”
Through exchange invitations, the EGF has also secured places for UAE players in HotelPlanner Tour events around the world, providing even more opportunities to gain experience at the professional level.
“We’re proud to support the UAE’s vision for golf development,” says English. “By providing world-class infrastructure for these tournaments, we’re helping ensure local players get the opportunities they need to grow their game.”
It’s not just the players who are benefitting. Al Laith’s support is also assisting in the training of two full-time EGF referees, ensuring that the next generation of UAE tournament officials gains valuable hands-on experience at elite-level events.
World Class Structures
Delivering world-class golf tournaments isn’t just about setting up structures—it’s about solving problems in real time. With events spread across vast landscapes, every venue brings its own challenges, from logistics and access routes to weather and terrain adjustments.
“Golf events don’t happen in stadiums—they cover huge areas, with different challenges at every course,” says English. “Transporting equipment, coordinating logistics, and making sure phased installations run smoothly—it all needs to be spot on.”
At a recent DP World Tour event, a service road bottleneck threatened to slow down operations. Al Laith’s team designed and installed a modular sliding gate system, improving vehicle access and ensuring that everything stayed on schedule. The fix worked so well that DP World Tour officials are now considering rolling it out at other venues in Europe.
At another tournament, unexpected extreme weather conditions meant that VIP hospitality structures and leaderboard towers needed reinforcing overnight. Al Laith’s engineers completed the work in just 12 hours, ensuring that the event could continue without disruption.
“Things don’t always go to plan, but that’s the nature of live events,” says English. “It’s about staying ahead of problems and making sure everything runs smoothly.”
As 2025 marks Al Laith’s 30th anniversary, the company isn’t just reflecting on past success—it’s looking at what’s next.
“Reaching 30 years is a huge milestone, but we’re always looking ahead,” says English. “We’re investing in new technology, expanding into new markets, and constantly improving how we deliver for our clients.”
Some of the big developments on the horizon include:
- Expanding into new markets, particularly Saudi Arabia and Asia.
- Developing lightweight, modular event structures for faster, more efficient setups.
- Integrating AI-driven logistics and 3D-printed structures to optimize event infrastructure.
- Continuing to reduce environmental impact, with a push towards electric machinery and reusable materials.
With golf booming across the Middle East, Al Laith’s expertise will be more important than ever. As tournaments grow bigger and more ambitious, organisers will need cutting-edge event solutions to keep pace with the sport’s rapid development.
“Golf in the Middle East has never been bigger, and we’re committed to supporting its growth,” says English. “As tournaments evolve, so will we. Our job is to make sure the infrastructure keeps up with the ambition of the sport.”
For nearly three decades, Al Laith has been at the heart of the region’s biggest sporting events. And with a combination of experience, innovation, and a forward-thinking approach, they’re not just keeping up with the game—they’re helping shape its future.
