eGolf  Megastore in Dubai recently expanded its already considerable in-store offering to introduce a comprehensive custom-fit service.

The store, which, since opening last year, has made a big splash among golf lovers in the region with the huge range of brands it stocks, now allows customers to select from a colossal variety of shaft, grip and head options in order to create the perfect custom set up for their game.

On hand to offer expert advice are Sam Pain, PGA Professional and PXG Fitter, and Jason Ashley, Senior Custom Fitter.

The Worldwide Golf team headed down to the megastore based in Al Quoz to find out more.

Worldwide Golf: Tell us about your latest in-store offering?

Sam Pain: We’ve just launched our new Custom-Fit service and we’ve got over 105 different steel and graphite shafts for customers to choose from. It’s easy to organise a fitting session. You ring up and book an appointment with myself or our newest Custom Fitter, Jason Ashley, who has just joined us from The Montgomerie, and we will make sure you have the best clubs to suit your game.

We’ve got tons of shaft options for the public to test out. We stock the likes of Fujikura, Mitsubishi Rayon, Graphite Design, Oban, KBS, Aerotech and Accra. We have on-the-spot capability to put any of these shafts onto any head, giving the customer complete control over their ftting.

WWG: And you’ve even got a couple of simulator hitting bays, complete with Flightscope, so that customers can try the clubs out 

SP: Yes, customers can come into the megastore and test out the shafts and heads on our indoor simulators. We allow them to test any shaft from our shaft matrix with whatever head they want and we’ll fit them from there.

WWG: The thing that really sets eGolf Megastore apart is the huge range of brands you stock, tell us what you have on offer? 

SP:  As well as stocking all the main manufacturers like Titleist, Ping, TaylorMade, Nike and Callaway, we’ve also introduced some niche brands to our line. Customers have the choice of buying brands like Epon and Miura, which are high-end forged Japanese brands. There’s a huge amount of interest in these which is great. We also have Ben Hogan irons available following a seven-year global absence from the brand.

Our latest introduction is Parsons Extreme Golf (PXG) products into the store. It’s a new brand that was launched in America just over a year ago that is making a huge impact on the PGA Tour at the moment. Big stars like Charl Schwartzel have recently switched to PXG clubs, where he joins existing PXG staffers Zach Johnson, Billy Horschel, Ryan Moore, Charles Howell III and more. We’re proud to be the UAE’s sole certified PXG fitter and retailer.